What’s your digital strategy for 2019?

 

READ THIS PAGE IF:

  • YOU ARE INTERESTED IN GETTING A WEBSITE

  • YOU WANT TO UPDATE AN EXISTING WEBSITE

  • YOU FEEL YOUR BUSINESS IS UNDER PERFORMING ON THE WEB

Have you weighed the impact of the digital assets you need for your business, like website, social channels, email campaigns or have  you just settled for what you knew how to do?

It can feel very complex out there, with terms like Algorithms and SEO being bandied around to explain why you don’t get results or need to work harder at it. Then there’s the time looking after these online assets can take. So many business owners are passionate about their business but not so much about ‘working it’ online.

Most business owners can talk for hours about their business strategies and goals, but find it hard to get down to the nitty gritty of how digital can help achieve them. There’s often this feeling that digital is a black hole of time and money wasting, detracting from getting on with the business of running a business. But… that’s so far from the truth!

Most of my clients want to be informed and want to understand but the realities of running a business get in the way.

So, you don’t need to read this – just get in touch. It’s a fully supported process where you stay in control, but your business gets the digital footprint it needs.

As much as everything is ‘on the web’ these days, it’s still an important decision to go for a website at all, or at least to be realistic about what it can or can’t achieve, or how much ongoing effort it will take to have one.

Whether it’s a businesses’ first website or an overhaul of an existing site, the story is often the same, it’s about where the business is going, what it wants to achieve and how an online presence can be curated to help with that.

So, how does a small business know what to ask for, what kind of site to build, if any at all?

That’s where some of the other services come in (Digital Footprint Analysis, Digital Clinic), helping to figure out what’s a good fit and a good strategy for you.

JOOSE DIGITAL SERVICES

Digital Footprint Analysis

This is a process of looking at what is currently online for a business, looking at how well it’s performing online, both on social media and the web in general. How well is the business described, how fresh and up to date or accurate the content is, and whether it matches the current business brand and values. It’s a mix of research, data and opinion. A digital footprint analysis is the starting point for any good digital strategy and for any rebuild/rebrand of a business website. However, it can be done as a standalone process to help inform a businesses own strategies.

DIGITAL STRATEGY

A digital strategy is similar to a business strategy but with a focus on all things digital: website, social channels, email, newsletters, digital media etc. A business without a digital strategy is less likely to get ROI on effort and money or have positive impact on business goals. A digital strategy is a custom plan, which makes the best use of the resources and skills available to deliver on specific business goals. It can be a high level set of objectives or something more detailed, but the purpose is the same, to guide what and how digital is used to best effect.

Digital strategies tend to have a shortish shelf-life, particularly if a business is in rapid growth or new. A good digital strategy is a great tool for small businesses where the management team are doing everything, so that there is greater impact for effort ratio.

Creating a digital strategy can be part of the website development project or a completely independent process.

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DIGITAL CLINIC SESSIONS

It’s like a speed dating phone call or meeting; nothing written, totally based on what you tell me, an on-the-fly Digital Analysis, which outlines advice to help you plan your next steps digitally. It can include some digging into current business goals or issues and typically helps to consolidate thinking and frame plans for moving forward.

In the case of new business, it will help with the business plan and in the case of an existing business it will help to better strategise next steps.

I offer a free digital clinic session to all my web clients before we get to the quoting stage.

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The Process

  • Initial Interview/Digital Clinic
  • DFA
  • Pre-quote interview
  • Quote/Contract

With 3 phases before any money or contracts are signed, clients get plenty of useful advice whether they proceed or not.

All builds are custom, contain great starting SEO infrastructure and built with functionality to help deliver on business goals whatever they might be.

Clients can go lean or multi-faceted including digital curation, brand reputation management, digital strategy, care packages and ongoing SEO. So, there is no set website development fee, each site is different and negotiated as a one-off.

Updates & Rebuilds

When refreshing existing websites, I take the same approach and only re-use old architecture if it fits with the business moving forward. This means that rebuilds can sometimes (but not always) be more expensive than a new build, especially if there’s lots of archival material to move.

If you’re interested in getting a quote for a website for small business, rebuilding and old one, maintaining a current one, or some digital strategy advice, get in touch via my contact form.

BONUS

This work also helps fund the pro bono work with emerging artists in East Africa.

See some sites I’ve built here.  Still want more information about getting a website – you can read this post here.