The ‘business’ landscape for emerging artists/musicians/creative entities might hold life changing potential for the few, but can be confusing and complex for most.
The internet also might have levelled the playing field making it equally possible for all-comers from anywhere to get noticed, but at the same time that’s created a flood of talent and non talent which is hard to rise above.
These are some of the challenges I’ve been working with creatives to tackle, particularly many from East Africa.
I provide guidance, training, digital and management services, particularly around digital components like brand, footprint, distribution and marketing, all of which are tailored for the creative sector, in particular musicians. The aim being to synthesize and provide the best of industry knowledge which tactically helps musicians to professionalize the business side of their work. The what and how, differs from client to client but does enable artists to cherry-pick and stay independent while still getting the help they need to move forward.
For artists who love to DIY, clinics, workshops or custom support packages can help them get more bang for their efforts.
I also work with music organisations, NGO’s, Labels, Studios and managers, supporting their work by adding components to their services or providing specific services for special projects.
The approach is a combination of consulting, reports, support, direct services, articles, workshops, digital clinics and conference speaking. The base knowledge coming from my work in web and digital strategies along with ‘on the ground’ and industry research in music industry particulars.
The work in East Africa, much of it pro bono, has been significantly impactful. An interesting bi-product of the East African work is my Strategy Model for Emerging Musicians.