I’m starting 2020 trying out a daily column on the Joose Digital Facebook page. An idea to see how useful this is to impact on general industry knowledge for emerging musicians. The insights on Facebook mean I can track the way the posts are being engaged with. Also starting from a period of inactivity on the page, means I get a measure of whether the posts in themselves are creating reach rather than existing organic traffic.
Each day has between 10 -15 short elements under a topic heading, not instructions, just facts and information targeted at known knowledge gaps/needs in the East African music industry.
The first 5 already posted are: